A discussion of marketing strategies and techniques for operators of naturist businesses with a focus on branding and targeting.
"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures"
Michael Eisner, former CEO of Disney
Links to items mentioned in the show:
- The Age of Persuasion, CBC podcast by Terry O'Reilly
- Under the Influence, CBC podcast by Terry O'Reilly
- Book: Be Our Guest; Perfecting the Art of Customer Service
- Attracting Youth episode - September 2012
- Teenagers and Young Adults in Naturism episode - January 2012
- Why Clothing-Optional Does Not Work episode - June 2009
- Women and Naturism episode - March 2010
Provided by Rev.com